10 stats that will help guide you with your 2021 marketing strategy
Nov 03, 2020
There are lies, damned lies and statistics.
If you’ve always been a bit wary of online statistics about marketing, you’re not alone. There are thousands of them out there and many aren’t true or get misinterpreted.
To help, here are a few I’ve dug out from the many to help inform your 2021 marketing strategy and what they mean.
1. Get your SEO right
According to BrightEdge, 68% of experiences online start with a query on a search engine like Google. SEO is still an important part of any marketing strategy. While getting it right takes time and effort it should continue to be a priority for your business in 2021.
SEO essentials for search success:
- Crawl accessibility (aka spiders) - ‘Crawling’ is what search engines do to look at your site and determine what information is on there.
- Compelling content - Once a person visits your site, you should aim to keep them there and give them the information they’re looking for. Blogs, news, product...
