Of course, this a big question, much along the lines of how long is a piece of string?
Most failing marketing strategies tend to have common problems associated with them, however. Here are my 6 reasons your current marketing strategy isn't working:
By coherent, I mean it doesn’t have joined-up thinking. All parts of your marketing strategy should fit together like a glove and each part needs to have a specific purpose and each part should compliment others.
You need to have a firm goal for what you want your marketing to achieve:
Check out my quick guide on the 6 essential elements your marketing strategy needs
...How do you know if the platform you're using to promote your brand, products or services is the 'right' social channel for your business?
Here are my 5 quick tips for helping you to decide which are the best social channels for your business.
1. POPULARITY - does the network have many subscribers?
Unless it’s truly niche to your offering, be mindful of marketing your business to a smaller, unknown social network.
2. AUDIENCE – does your target audience use the network?
No brainer!!
Pointless creating great content if your target audience won’t see it.
3. COMPETITORS – do your competitors use the network?
Competitor research is essential if you want to grow your business – and define your USP!
What are they posting?
Are they getting much...
50% Complete
Marketing Skills Academy guarantees 100% privacy. Your information will never be shared with any third parties. You can also unsubscribe from my emails at any time with 1-click. Check out my Privacy Policy for full details.