Of course, this a big question, much along the lines of how long is a piece of string?
Most failing marketing strategies tend to have common problems associated with them, however. Here are my 6 reasons your current marketing strategy isn't working:
By coherent, I mean it doesn’t have joined-up thinking. All parts of your marketing strategy should fit together like a glove and each part needs to have a specific purpose and each part should compliment others.
You need to have a firm goal for what you want your marketing to achieve:
How do you know if the platform you're using to promote your brand, products or services is the 'right' social channel for your business?
Here are my 5 quick tips for helping you to decide which are the best social channels for your business.
1. POPULARITY - does the network have many subscribers?
Unless it’s truly niche to your offering, be mindful of marketing your business to a smaller, unknown social network.
2. AUDIENCE – does your target audience use the network?
Pointless creating great content if your target audience won’t see it.
3. COMPETITORS – do your competitors use the network?
Competitor research is essential if you want to grow your business – and define your USP!
What are they posting?
Are they getting much...