As with any marketing approach, however, measuring results so that you can see how your current strategy is working is critical. Metrics reveal:
If you are a small to medium-size business, spreading your marketing activities too thinly can be counterproductive.
You end up doing nothing well and your message gets diluted. Focusing on a few key social media platforms that work for your business means you can put more effort into them. It also makes the whole business of metrics much easier to understand.
As with any...
How do you know if the platform you're using to promote your brand, products or services is the 'right' social channel for your business?
Here are my 5 quick tips for helping you to decide which are the best social channels for your business.
1. POPULARITY - does the network have many subscribers?
Unless it’s truly niche to your offering, be mindful of marketing your business to a smaller, unknown social network.
2. AUDIENCE – does your target audience use the network?
Pointless creating great content if your target audience won’t see it.
3. COMPETITORS – do your competitors use the network?
Competitor research is essential if you want to grow your business – and define your USP!
What are they posting?
Are they getting much...