As with any marketing approach, however, measuring results so that you can see how your current strategy is working is critical. Metrics reveal:
If you are a small to medium-size business, spreading your marketing activities too thinly can be counterproductive.
You end up doing nothing well and your message gets diluted. Focusing on a few key social media platforms that work for your business means you can put more effort into them. It also makes the whole business of metrics much easier to understand.
As with any...
Instagram is fast becoming the most popular social media platform.
In fact, it was the most popular site in 2019, and this trend is expected to continue into 2020 and beyond.
Instagram is growing rapidly, with over a billion active monthly users, of which 72% have admitted to buying an item they originally saw advertised on Instagram.
Instagram not only provides you with the perfect platform to showcase your products in all their glory, but it also has an extremely large number of ready, willing, and engaged users.
This means there is great scope for you to use Instagram in the day-to-day running of your business. You need to learn how to utilise this free source of advertising to maximum efficiency. Don’t miss out. This page is designed to help you create your very own...
How do you know if the platform you're using to promote your brand, products or services is the 'right' social channel for your business?
Here are my 5 quick tips for helping you to decide which are the best social channels for your business.
1. POPULARITY - does the network have many subscribers?
Unless it’s truly niche to your offering, be mindful of marketing your business to a smaller, unknown social network.
2. AUDIENCE – does your target audience use the network?
Pointless creating great content if your target audience won’t see it.
3. COMPETITORS – do your competitors use the network?
Competitor research is essential if you want to grow your business – and define your USP!
What are they posting?
Are they getting much...