Before you spend a penny on your marketing...
How about doing a quick marketing audit?
Marketing can be an expensive activity for your business, so it's good to know what's working and what isn't long before you invest your hard earned cash.
For a small business, a marketing audit doesn't need to be too in depth, just concentrate on the important factors which have a big impact on your business operations, resources and spend. Such as:
Your target audience
Your marketing channels and tools
Your measurement and control