You’ve written your website pages, created and posted all that content, now you’re ready to sit back and watch the visitors flock to your digital door.

Unfortunately, it’s not always as simple as that...

Visitor numbers and engagement are some of the most common concerns for businesses with an online presence.

How do you not only become more popular but increase engagement with your site as well? Here are 5 strategies that you can implement right now:

1. Have a marketing plan

It might seem like a no-brainer but putting in place the right marketing strategy for your business is critical.

According to software firm OutboundEngine, however, half of the businesses don’t have one.

It's surprising how many businesses have a piecemeal approach, dabbling on social media here, trying out some PPC advertising there or writing a few blogs now and again.

If you want more people to visit your site and become customers, you need to:

• Understand your target audience.
• Have...