10 tips to market your business without spending a penny

content marketing marketing strategy Mar 19, 2020

In light of the current situation regarding Coronavirus, many business owners, coaches and consultants will be feeling anxious and discouraged about investing in their marketing activities. 

This can lead to a detrimental effect on their business, causing more stress and anxiety.

However, marketing doesn't need to cost a fortune, in fact there's much you can do which costs very little - apart from your time and application.

Here's my top 10 tips to market your business without spending a penny:

1. Review your marketing plan – now is the time to take action!

What's working and what’s not?

Can you diversify? Offer something better or more efficient than your competitors?

Consider new markets - new products / services - can they be delivered online?

Download my free planning guide here - when you subscribe to my weekly update.

2. Build a FREE website and email marketing campaign using MailChimp.

3. Network (Online) - over 250,000+ social media groups - region, sector / industry specific.

Networking online will provide an opportunity to engage with like-minded professionals as well as source new business opportunities and promote your brand.

4. Request recommendations / testimonials from your customers – LinkedIn, Facebook, Google... the list is endless – build and strengthen your credibility and reputation!

5. Create your promo graphics using Canva or Stencil - plenty of templates to choose from and you don't need to be a technical wizz to create magic!

6. Create a video on your phone - broadcast your knowledge to the world!

7. Blog – still one of the most effective ways to share your knowledge and expertise as well as position your brand and extend your reach. Engage with your desired audience in a more informal way - search engines love them too!

8. Google My Business - check it out - it's FREE! Google will love you and it's great for local SEO!

9. Host an online workshop – I use Zoom for mine which provides a (virtual) face-to-face presentation sharing your expertise and knowledge.

10. Newsjack - share your views on a current ‘trending’ story - great for expressing your knowledge, expertise and values.