5 Tips to tell your brand story

Cinderella...
Jack and the Beanstalk...
The Lion, the Witch and the Wardrobe...

Reading these and other well-known stories evokes such fond memories for me – firstly when I was a child and then as a Dad to my two daughters.

I’m sure, like me, these conjure up mixed emotions for you too.

Stories can be engaging, enlightening and educational...

They can take us to another place – a different world or make us perceive and understand things differently.

Storytelling is also a powerful technique for marketing our business brand

We can craft key messages aimed at specific audiences to capture their attention and begin to build a relationship.

This in turn, forms an emotional connection – ultimately to become a customer - a happy, loyal and valued customer!

“Facts tell, but stories sell.”

One of my favourite quotes by Bryan Eisenberg.

So, whilst we are still enduring this period of lockdown, why not start thinking about your story?

How will you promote...

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5 Tips to achieve email marketing success

Email marketing can be a potent tool for marketing your products or services to people and can help to generate new interest in your campaign.

The right tools and a strategic approach often lead to increased engagement and a higher conversion rate. 

Here's my 5 tips for developing your email marketing campaigns:

1.  Build your list

Email marketing has the ability to generate high quality leads, but only if the right people sign up to your list. List building is one of the most important stages in the process. 

You need to obtain quality prospects, otherwise the information that you send out is not going to have the desired effect. 

Building a high quality list though takes time, patience and determination.

Ideas to build your list:

  • Email subscribe pop-up on your website – free tools such as Hellobar.com (below) are really effective for capturing visitors email addresses.
  • Similarly, create a dedicated landing (or squeeze) page to capture email addresses...
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Perfection is an illusion - so stop striving for it!

During the past few weeks have you found yourself thinking -

 I should be posting more on social media
- but first I just need to check my emails...

 I should be creating new marketing content
– but first I just need to look over my ideas again...

 I should be learning a new skill or register for some training
- but first I just need to check the news and then maybe the weather...

 I should be actively seeking new business opportunities
- but first I just need to look at my competitors website again...

 I should be talking more to my existing customers
– but first I just need to check my social media feeds... 

And it goes on... and on... and on...

They call it ‘Analysis Paralysis’...

You’re so busy over–thinking and procrastinating about what to do next, that you actually stop taking any decisive action.

You make excuses which jeopardise progress. 

And, this sort of analysis paralysis can...

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How to kickstart your LinkedIn marketing strategy

As one of the fastest growing social networks in 2019 LinkedIn is THE largest business-oriented platform, with over 630 million professionals worldwide as active members; and more than 13 million companies having company pages.

What is LinkedIn?

Whilst 80% of users operate within a business-to-business environment, LinkedIn serves to build its member’s personal brands, rather than solely their business.

It is strictly used for exchanging knowledge, ideas and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field. It is also a proactive lead generation tool and is used by professionals across my sectors.

“93% of B2B marketers considered LinkedIn the most effective for gaining leads over other channels”
Source: Content Marketing Institute

“62% of B2B companies have won a customer through LinkedIn”
Source: HubSpot

“40% of B2B buyers consider LinkedIn...

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20 FREE tools for creating and managing your marketing campaigns

Marketing your business can be challenging at the best times - so much to consider from consistently developing ways to engage, communicate and promote your brand through to implementing, managing and measuring your campaigns. 

There are a plethora of tools available to help reach your objectives - some paid and some free. None replace a solid marketing strategy and human interaction, but each can help manage the stress and strains of planning and running  your marketing campaigns.

Here's my top 20 FREE tools for creating and managing your marketing campaigns:

Ubersuggest

UberSuggest is a free marketing tool that provides you with essential marketing data such as - Keyword ideas, content ideas, web traffic, SEO difficulty and much more. Created by the Search Guru - Neil Patel, this tool will help you to optimise your website and get ahead of your competitors.

Buffer

Buffer (an alternative to Hootsuite) is a software application for the...

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10 tips to market your business without spending a penny

In light of the current situation regarding Coronavirus, many business owners, coaches and consultants will be feeling anxious and discouraged about investing in their marketing activities. 

This can lead to a detrimental effect on their business, causing more stress and anxiety.

However, marketing doesn't need to cost a fortune, in fact there's much you can do which costs very little - apart from your time and application.

Here's my top 10 tips to market your business without spending a penny:

1. Review your marketing plan – now is the time to take action!

What's working and what’s not?

Can you diversify? Offer something better or more efficient than your competitors?

Consider new markets - new products / services - can they be delivered online?

Download my free planning guide here - when you subscribe to my weekly update.

2. Build a FREE website and email marketing campaign using MailChimp.

3. Network (Online) - over 250,000+ social media groups -...

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How to grow your business brand using Instagram Marketing

Every business out there needs a great marketing campaign and a fully thought out online marketing strategy. There are many social media platforms, they are all different and each need their own processes.

Instagram is fast becoming the most popular social media platform.

In fact, it was the most popular site in 2019, and this trend is expected to continue into 2020 and beyond.

Instagram is growing rapidly, with over a billion active monthly users, of which 72% have admitted to buying an item they originally saw advertised on Instagram.

Instagram not only provides you with the perfect platform to showcase your products in all their glory, but it also has an extremely large number of ready, willing, and engaged users.

This means there is great scope for you to use Instagram in the day-to-day running of your business. You need to learn how to utilise this free source of advertising to maximum efficiency. Don’t miss out. This page is designed to help you create your very own...

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To blog or not to blog? How to plan and write your business blog

‘To blog’ seems to have been a marketing term which has been around for years and yet, its surprising how many businesses still don’t understand what they actually are and how they can add real value to their digital marketing strategies.

Blogging is an essential way of reaching out to your target market and should be the foundation of any social media strategy. They provide something of value before asking for anything in return.

What is a blog?

A blog (or weblog, from where the name originated) is basically an online journal, discussion or diary located on a website.

Unlike the more traditional media stories and press releases, blogs aim to engage in a more informal way, providing a more authentic form of communication.

Blogs can contain a wide range of information and data, which can also be supported with images, videos and animated GIFs.  

Why should a business start a blog?

  • Blogs engage with your desired audience in a more informal way, driving...
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How to identify and analyse your real competitors

Ahhh!! Competitors!!!

They’re everywhere – doing their thing...

Marketing and selling their products and services in front of your target audience – yes, OUR target audience!!

It’s so frustrating – right?

Well, actually... competitors can also be good for OUR business...

They can be an invaluable source of information and inspiration – and ultimately help us plan our marketing and sales strategies!

How?

To begin, we need to consider who exactly we're competing with...

Initially it may seem obvious who your competitors are. But it’s not always straightforward as so many factors affect customers’ purchase decisions.

For example... thinking like one of your customers, what are their options? Say they work long hours, yes they could purchase from you – but who else offers the same solution? Who offers more? Your competitors may not be the same as you first thought.

If we then take a closer, more in-depth look at which...

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A complete guide to video marketing in 2020

If you’re not using video yet as part of your online marketing strategy, you’re in trouble.

Video is the most popular and effective technique your message across to your audience. Failing to use it is a missed opportunity of the highest order.

The good news is that implementing video marketing is easier than ever before. Platforms like Facebook and YouTube actively encourage it. Marketers have never had so much support.

Knowing where to start, however, can be a challenge. In this guide, we’re going to take an in-depth look at the tips, resources and strategies you should use when embarking on any campaign.

Want to learn more? Read on!

The Importance Of Video Marketing

In case it wasn’t clear from the introduction, video marketing is important. It’s so important, in fact, that Facebook’s EMEA vice president Nicola Mendelsohn has come out and said that he expects video to be the ONLY way that marketers will advertise on the platform by 2021.

Just...

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